“Does this bread taste the same as it would taste as if a Pole had baked it?” asks Salam Salti. He is wearing a white apron and a baker’s cap with his name on it. Salti is participating in a new Polish campaign called Nasz Chleb Powszedni, or “Our Daily Bread,” which aims to inspire tolerance and understanding in Poland by having people from five marginalized groups — gays, Jews, Muslims, refugees and black people — bake and sell bread to customers at the Putka Bakery in Warsaw. The experience is encapsulated in a three-minute video released on YouTube. The next part of the campaign includes selling bread baked by minorities in various cities around the country.

The campaign is headed by two women, Anna Bińczyk and Magdalena Korzyńska. “We were looking for something that would connect people instead of dividing them,” says Bińczyk.

The video jumps between shots of the participants preparing, kneading and dusting bread among snippets from events in Poland containing nationalist, anti-Semitic, homophobic and anti-Muslim messages. Although Polish Defense Minister Mariusz Błaszczak claims that xenophobia is a rare occurrence, the numbers tell a different story.“Hate speech and violence motivated by prejudice are not rare in Poland. They are poisoning the public sphere. The amount of hate based on someone’s ethnic origins, race, nationality or sexual orientation is huge in Poland,” says Damian Wutke, secretary of the Association Against Racism and Xenophobia, one of the two organizations involved in making the video. The other is Chlebem i Solą (With Bread and Salt), which is devoted to helping refugees.

“It was so popular because it left the viewer with a feeling of reassurance, it’s very positive. And that’s what we’re missing in Poland the most,” says Bińczyk. And despite some rather frightening events in Poland — a 14-year old Turkish girl was violently beaten in Warsaw in January — there is some hope that “hate will never become our daily bread. I believe that Poland can be a country where everyone feels safe,” says Wutke.

Reportage in NPR